AtharvaSingh

  In the past few months, the Covid-19 pandemic has severely impacted most industries, with significant disruption in their day-to-day business operations. Consumer product companies have not been spared, either, as the crisis has impacted several consumption categories, including discretionary goods like appliances and alcoholic drinks. On the other hand, largely essential categories like grocery staples, packaged foods, home and hygiene products have continued to see high demand. Shift in consumer behaviour The pandemic has caused a shift in consumer behaviour, some temporary and some that will have a long-term effect. According to EY’s latest survey of 1,046 Indian consumers titled Future Consumer Index, that is conducted monthly to gauge the shifting consumer sentiments, the Covid-19 crisis is being defined by four distinct consumer behaviour segments - “Hibernate and spend”, “Cut deep,” “Save and stockpile” and “Stay calm, carry on”. Consumers that fall into the “Cut deep” gro...

  In 40 years of knowing and connecting with a person professionally, one had the good fortune of working (from outside government) with Pranab da, who was just three years older. There are many stories of actual happenings, but a few will suffice. The revival of Satyam is perhaps the most outstanding where his unsung role needs to be told. Prime Minister Manmohan Singh was deeply shocked by the Satyam development, but quickly, in consultation with Montek Singh Ahluwalia, formed a new six-member group to deal with the crisis. He then went for a heart surgery, advising that Mr Pranab Mukherjee should be consulted when needed. And, he was needed! First, since Satyam was based in Hyderabad, the new six-member board worked from the Satyam office in the city. There were a number of issues on which information and clarification was required from the state government. But the media blitz had made them very apprehensive. There was no way the chief secretary would oblige. The chie...

  Shinzo Abe   has resigned after an unprecedented eight years in office, making him the longest serving prime minister of Japan. He will be missed in Japan where he was able to orient the country towards a more forward looking economic strategy with his “three arrows” of an expansive monetary policy, a flexible fiscal policy and structural reforms to raise productivity and restore growth. He may not have achieved all his objectives but Japan’s extended period of economic stagnation did give way to modest stirrings of life. The Covid-19 has dealt a severe blow to Japan’s economy but its recovery will probably require more of “Abenomics” than less. One should expect Abe’s economic legacy to endure. Under Mr Abe, Japan became a less diffident power in Asia and beyond. He raised his country’s profile in a region coming to terms with the rapid rise of Chinese power and influence. He had to walk a tightrope between a China with which the Japanese economy was deeply integrated and a...

  About us -  Kisan Kirana started from its humble beginning in Indore and flourished into a major staple brand In India. Our journey started in 2018 with a quest to empower millions of farmers and consumers. Kisan Kirana has revolutionized the agro-based industry within a very short span. We have created a smooth supply chain where the farmers are linked directly to consumers. This helps in eradicating middle man and provides quality products to consumers. Our portfolio boosts a strong platform of staple consisting of cereals, rice, dry fruits, poha, sabudana, instant mix, spices and pulses. Kisan Kirana promises assured quality and healthy products to the masses at a value unmatched by anyone in the market. Our core values of integrity and continuous improvement makes us a prestigious name in Fast Moving Consumer Industry. We also take pride in our strong supply chain partners and consumers who have pushed us to do better. Products -  Flours & Cereals The portfolio ...

  Effective  blog writing  is a great way to attract new clients to your business. Just like with any publication, your main components are your headline, and your copy.  A great headline on your blog post can be the compelling force that will provoke a prospective reader into a customer. Having the skill to be a great headline writer is critical to the ultimate  success  of your blog. Here are a few quick tips, 7 to be exact, on creating blog headlines that draw readers to your blog like flies to day old dog poop on a summer night. Clearly writing a  great  title to your blog will help determine how many people will ultimately read your  great  article. 1. Be Clear It is great to be clever in your title, but sometimes a smart, catchy title can confuse a reader. Your  potential readers  are looking for information to help them  accomplish  something. Make it clear that you are an expert in whatever field you...

  The webcast Monday morning on Vodafone Idea’s rebranding followed by an interaction with the top management seemed surreal. The script that industry watchers and analysts had written in the recent past about the telco was being shred to pieces, softly. The narrative till now was of an uncertain future for the joint venture between the Newbury-headquartered telecom major and   Aditya Birla Group.   The body language at the Zoom roundtable with select media was one of confidence around a shared future that could stretch to many years or even forever, as chief executive Ravinder Takkar spelt out during the virtual meet. The stock market acknowledged the shift in a rather by-the-way manner: 2.9 per cent increase on NSE. So, what really has changed for Vodafone Idea, saddled with losses and piling debt, prompting it to bravely showcase its integration in a tough telecom market? Was the countdown all a mistake? And, does that mean India is nowhere close to a duopoly that expe...

   In the new normal, the marketers across the world are looking for a communication model in order to tell them about the products. Businesses and corporates are looking to re-align their team in addition to their customers. As a company, taking the right measures and effective communication of these decisions must reach the company's internal employees and customers at the same time. Working with public relations agencies is important right now. Regular sessions of training the employees are required to address the grievances of the customer and form a proper crisis management team. Also, there is a difficulty in communication via text message exchanges is quite deceptive in nature because the actual emotion communication is not possible. Communication is important for companies in a bid to protect their employees. For this reason, they are resorting to Zoom WebEx Teams, Google Meet, etc to have meetings with social distancing at the same time.  Official information in ...

  Salaried employees continued to take a hit in India’s job markets during the lockdown. Five months into the lockdown, they remain the biggest casualty. Other types of employment have recovered most of their initial losses and some have even gained in employment, but salaried employees continue to suffer increasing job losses. Salaried  jobs  do not seem to grow in tandem with economic growth, or even with an increase in entrepreneurship. But, they are suffering the most during the current economic meltdown. A job is generally understood to be salaried if a person is employed by an organisation to work on a regular basis and is paid a salary at a regular frequency. In India this frequency is usually a month. The employing organisation could be the government, which is the most preferred job among Indians, or a private sector enterprise of any size, the larger the better, or a non-government organisation. These are largely formal salaried  jobs. Salaried  jobs...