Importance of Developing Yourself As A Brand !!

 

If prompted, could you describe what makes you professionally unique? Are you conscious of what comprises your professional brand?

 

Creating a brand is not only helpful to oneself but to talent seekers as well. Awareness and exploration of your distinct talents can help you to:

  • Seek out growth opportunities,
  • Connect to your worth in the market,
  • Explore lateral moves that will compliment and add to your catalog of skills

 

Additionally being acquainted with your brand will provide you with a benchmark that will ensure your career decisions are well thought out and in line with your long-term goals.

What does it comprise?

A personal brand should clearly state what you aspire to achieve and what your fundamental motivations are to get there. It should clearly showcase your innate talents, your distinctive skills and should be a reflection of your core values.

 

How do we go about creating a personal brand?

 

Identifying core values

Personal core values are who we are. They subconsciously guide us to do and react the way that we do every day. When we choose careers that negate our true core values we feel frustrated, bored or complacent. By understanding what makes us tick, we can be clearer on what direction to take and make decisions that align with our personal aspirations.

 

Identifying talents

Talents are the things that come naturally to us without needing much effort. Identifying them can be highly empowering and can connect us to jobs and careers that can create value and professional fulfillment. These can be concrete or intuitive.

 

Identifying skills and transferable knowledge

It is important that we acknowledge the skills we have acquired over the course of our career! Can they be transferable to another job? What is it that makes us unique? The sum of all makes up our professional edge.

 

Identifying accomplishments

Personal branding needs to be comprised of real life examples on how we have delivered in specific situations. This provides the evidentiary proof of skills and knowledge which will make our personal brand more credible.


Describing on this topic, there was a very informative session taken by Mr. Nikhil Kulkarni the co-founder of Darwin Tech (www.techdarwin.com); a travel technology B2B startup - which works on products for the leisure holiday market

NITIE Maha Mandi is nurtures and instillis the skills of an entrepreneur as well as a business mindset and the zeal to earn and learn into the minds of us engineers. Our business communication lectures start with the same message "Bech ke Seekho"

The key values he shared were 
  • Empathy towards your targeted audience your customers helps grow a healthy business
  • Create a Network then advertise yourself it would make you visible 
  •  Proposals, reports, executive briefing, detailed project report and work papers they are prepared using Word, Excel and Powerpoint be as natural with these tools as you can you're not selling you're product you're selling an Idea
  • He mentioned the Pyramid Principle saying be clear about your content be concise about your words and be effective in the way you communicate 
  • Use short videos photos infographics as a way to communicate sell your idea and sell yourself with the idea 
  • Organise you ideas your thought from broadening as you go down the chain with the most important aspect being told in the beginning followed by why, how, what ?
  • The Minto pyramid was explained he explained ways to present and sell yo your audience he asked us to follow a customer centric approach 



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